
One of the things we hear a lot from our blogger clients is, “What should I pay attention to in Google Analytics? I open it up and look at it sometimes, but I don’t know what I’m looking at or what’s important.” Everyone feels that way the first time, so don’t worry. Here are the [...]











Don’t Make Embarrassing Novice Mistakes With Your Social Media Strategy
My husband has a quote he’s fond of saying, “It’s really easy to lose sight of what’s important. So don’t.” As bloggers and marketers, I see a disturbing amount of media aimed at us. From telling us what social networks to be on, how to put keywords in for SEO, getting paid for affiliate links, [...]